Email Marketing / Web Design

How to create Adestra email marketing within WordPress

Do you send out email newsletters with Adestra? Do you use WordPress to create and post your content? Imagine sending test emails as you create them right from within WordPress, with no more copying and pasting content to create your emails. Now you can create Adestra emails within WordPress in just 10 minutes or less....

By Jonathan Foxwell | 22 March, 2019

Email Marketing WordPress

Data Management / Email Marketing

How can I benefit from GDPR?

The processes to make your marketing data GDPR compliant can also be used to improve data quality, improve business intelligence and, most importantly, identify business potential that might otherwise be missed. Being both a Data Controller for ourselves and a Data Processor for our clients, we’ve been spending a good deal of time ensuring that...

By David Jamieson | 12 September, 2017

Business Growth Business Intelligence Data Cleansing GDPR

Email Marketing

How can I improve open rates in my email campaigns?

One of the best and most effective ways is to customise your preheader text. Have you ever wondered why the preheader text displaying in your email campaigns is never what you wanted to see? How can you resolve that and boost your open rates? Before attempting to answer the question, you may first ask, what is...

By Carlos Wong | 27 May, 2017

Email Marketing