For this client, a leading manufacturer of bearing technologies, we have developed and supply a data capture, literature fulfilment, data analysis and reporting process. This involved the design and development of a database to manage all data, the training of the fulfilment team to operate the system, and data capture via telephone, web, email fax and post. Dedicated phone, email and postal facilities were set up for the purpose and, critically, the process was set up…

Recent research involved a programme of 400 interviews to assess the awareness, perceptions and business potential of a recently launched software product among the client’s core corporate prospect base. The company was about to commit to a large-scale promotional campaign to support the product at a cost of over £¼ million, but wanted to ensure that they were reaching the desired target audience and that the message was both understood…

The client, a printing company specialising in high quality 10-colour presswork, was concerned that their forward order book was not as full as it should be and therefore decided to embark on a new business generation exercise. However, the problems they faced turned out to be considerable: They did not have a clear picture of their prospect market because they could not readily identify any trends within their existing business. They…