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Accelerating a leading law firm through targeted lead generation

The client, a leading law firm, was keen to develop a foothold in the hospitality sector and had decided that a programme of targeted lead generation would best suit their way of working. Whilst they had already identified the companies they wanted to approach, they did not know who within them would be responsible for appraising and selecting a firm of solicitors, nor did they have the skills or resources in-house…

Online capability plus outbound and inbound Telemarketing

One of Europe’s largest publishers of IT titles had been running an annual awards event, acknowledged as one of the highlights of the IT calendar, for which readers were invited to vote for their preferred suppliers in a variety of product and service categories. TJC were contracted to design and execute the voting programme and developed a database-driven, password protected, online voting platform which co-ordinates with an outbound and inbound telephone research…

Conducting market research to evaluate a new marketing campaign.

Recent research involved a programme of 400 interviews to assess the awareness, perceptions and business potential of a recently launched software product among the client’s core corporate prospect base. The company was about to commit to a large-scale promotional campaign to support the product at a cost of over £¼ million, but wanted to ensure that they were reaching the desired target audience and that the message was both understood…