Over the last decade – the digital landscape that you can use to get your business seen has grown immensely – with social media often the first port of call in terms of generating awareness and other mediums such as pay-per-click advertising or even youtube channels which cater to your niche – its fair to ask if a more traditional brochure website is still an important tool for businesses in 2023.
We think Yes, websites are still very relevant for businesses in 2023. A website is still a common first point contact point that a potential customer can have with your business, and it can play a crucial role in creating a positive impression and building trust.
Websites are an effective and cost-efficient way for your business to reach a broad audience, providing information about products or services, and promoting brand awareness. They also offer an easy way for customers to interact with a business, through online forms, live chat, and email, which can help to increase customer engagement and conversion rates.
In addition, websites are a great way for businesses to establish their online presence and improve their search engine rankings, which can help to attract more customers. This is increasingly important in a world where more and more people are using the internet to search for products and services.
Furthermore, with the increasing use of mobile devices, having a responsive website, which adapts to different screen sizes, is crucial to ensure that customers have a good user experience regardless of how they access the website.
In short, websites are still an essential component of a business’s marketing strategy in 2023 and can help businesses reach new customers, increase engagement, and build a strong online presence