Showing articles tagged Circulation Management ×

Circulation and enquiry management to support the launch of a new B2B publication

The circulation of this title, one of three business-to–business journals published by a specialist UK publisher, had been subcontracted to a third party since its launch 15 years ago.  Since then a great deal of effort had been put into developing a market-leading editorial product however it was acknowledged that, at the time of its launch, the market sector was not well defined and that this needed to be addressed.  The publishers…